You are under attack.
Hindustan
Times will now sell for 96 p per day !
Does that
mean you too must lower your price ?
A price-war
is a war that no one wins and everyone
loses.
On other
hand, the Economic Times ( dt. 10/06/05 ), claims to be winning the war, based
on
The Power Of Knowledge
From 2002 to
2005, its subscription has gone up by 27%.
May be ET
offers “Great Content” to its readers.
( Kaun
Banega Crorepati ? )
“ By the
time the show goes on air on Aug 6, Star
expected to rake in Rs. 100 crore from its main and associate sponsors and
another Rs. 50 crores from regular ad-spots during the telecast ” ( Fin.
Express / June 10, 2005 )
Why ?
Because millions of unemployed would have nothing else to do – except watch the
Big B – and improve STAR’s TRP.
Given an
option, they would anyday, prefer to read,
Job Advt.
Summary ( JAS )
Hemen Parekh
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