Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do.
There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Monday, 13 June 2005

TORA TORA TORA !

You  are under attack.

Hindustan Times will now sell for 96 p per day !

Does that mean you too must lower your price ?

A price-war is a war that no one wins and everyone  loses.

On other hand, the Economic Times ( dt. 10/06/05 ), claims to be winning the war, based on

The Power Of Knowledge


From 2002 to 2005, its subscription has gone up by 27%.

May be ET offers “Great  Content” to its readers.

Much in the same way what  STAR TV plans to offer through  KBC 2 
( Kaun Banega Crorepati ? )


“ By the time the show goes on air on Aug 6,  Star expected to rake in Rs. 100 crore from its main and associate sponsors and another Rs. 50 crores from regular ad-spots during the telecast ” ( Fin. Express / June 10, 2005 )

Why ? Because millions of unemployed would have nothing else to do – except watch the Big B – and improve STAR’s TRP.

Given an option, they would anyday, prefer to read,


Job Advt. Summary ( JAS )

Hemen Parekh

COVERING LETTER

Dear Sir / Madam,

Double Your Circulation ?
( or  Your Viewership / Website Visitors )

This is a very tantalizing thought but entirely probable (-not merely possible).

Circulation is a function of “Content”.

If your publication offers “News” that your readers can immediately “Use”, circulation is bound to double or even triple.

In a country where 44 million unemployed are registered with 943 employment exchanges, job-related information is the most sought – after “news”.

Sure some 2000+ fresh jobs are getting posted on  200+ Indian jobsites everyday, but the questions are:

  • How many of the unemployed in your circulation – zone, have access to internet ?
  • How many of these unemployed can  afford to spend Rs. 30/day, searching for jobs on these jobsites from a cybercafe ?
  • Must small town jobseekers, remain deprived of job-related information  ( - a question of ROTI – KAPADA – MAKAN – MARRIAGE ! ) – with nearly 90% of jobs located in 6 metros ?
  • Can you do something to give these small-town jobseekers, a “level-playing-field”, vis-à-vis urban youths ?

Yes, you can.

In your publication, you can print everyday, a brief summary of latest jobs, posted on major jobsites during past 24 hours. Jobs available in 14 major cities. Or even display this summary on  your website, if you have one.

That will enable your unemployed readers to email their resumes directly to 500 job-advertisers, once a week ( for Rs. 5 from a nearby cybercafe ).

And to get this neat Job Advt. Summary ( JAS), all you need to do is to register on

World-Wide-Jobs.com > Free content

Sure, some of your readers are interested in “Readership Services” such as,

·             TV channels guide                 ·      Railway Timetable
·             Astrological Predictions          ·      Movies-in-the-town                etc.

However ALL of your readers are interested in job-related information, either for themselves, or for their spouses/children/friends/relatives etc.

And we give you this feed FREE, everyday, automatically delivered in your mailbox.

There cannot be an easier way to double your circulation !
For getting this free Job Advt. Summary ( JAS), everyday through email,
your only obligation is:

  • If you are a print-media publication
    • Put our name on your Mailing List ( Please do send us your invoice for annual subscription )

  • If you are a TV  Channel
    • Regularly send us your broadcast schedule for JAS.
  • If you are a Website
    • Send us our User ID/Password to access your URL/hyperlink where JAS is hosted.

Hemen Parekh

CONTENT

1.  COVERING LETTER

2.  ON A TYPICAL DAY………….

3.  COPYROGHT CONSCIOUS?

4.  YOUR COMPETITVE ADVANTAGE

5.  GEORGE BROCK

6.  QUO VADIS?

7.  TORA, TORA, TORA!

YOUR COMPETITIVE ADVANTAGE

(Over Times of India)


Dear Editor - Broadcaster - Publisher:


Times of India has its own job-portal

Timesjobs.Com


So, it offers “free-posting” of its print-media job-advts on the job portal.

And vice-versa

See enclosed cutting ( dt. June 12, 2005 )

A jobseeker reading  this “summary” (?), would need,

·     PC+ Internet Connection ( + one hour of search)
·     5 steps on timesjobs.com before he can “apply online” ( only 3 steps listed ).

Then again, in many cases, this “summary” does not mention

·     Name of Advertising/Employer Company
·     City of Posting

Without this crucial info, no jobseeker would even want to log into timesjobs.com to find out, whether a job is interesting or not !

Now compare this, with JAS ( Job Advt. Summary ) sample enclosed. It contains all the essential information that a jobseeker needs to,

·     Make up his mind               ( interested or not )
·     Apply                 ( email ID of advertiser )

Incidentally, Times Of India will not print/publish jobs posted on Monster/ Naukri/ JobsAhead etc. But the employed want to see all jobs – posted everywhere.

It is quit clear.

Your “Competitive Advantage” is

Job Advt. Summary (JAS)

You don’t need your own job-portal. Treat World-Wide-Jobs as your own. ! 


Hemen Parekh

Thursday, 9 June 2005

VIRTUOUS CIRCLE

QUO VADIS ?


Hemen Parekh

ON A TYPICAL DAY- JOB SITES

How Many Job – Advts Get Posted  On Major Jobsites ?

City Wise Data For June 6 2005

Sr. No.
City
No. Of Jobs
1
Bangalore
841
2
Delhi
538
3
Mumbai
506
4
Chennai
305
5
Hyderabad
283
6
Pune
205
7
Secunderabad
196
8
Baroda
52
9
Ahmedabad
45
10
Coimbatore
33
11
Jaipur
20
12
Cochin
16
13
Bhopal
8

Total
3048


Hemen Parekh

ON A TYPICAL DAY

How Many Job Advts Get Posted on Major Jobsites ?

Function Wise Data For June 6 2005
Sr. No.

Function

No. of Advts
1
Account / Finance / Audit / Taxation
183
2
Front Office / Secretarial Staff
82
3
Civil / Architecture / Interior Design
7
4
Banking / Insurance
75
5
Legal / Law
7
6
Advertising / Media / PR / Corp. Communication / Journalism
162
7
Call Centre / Customer Care/ITES
255
8
IT – DBA / Data warehousing
62
9
Supply Chain / Logistics / Purchase
75
10
Import / Export / International Trading
29
11
HR / Admin
160
12
IT - ecommerce / Internet
40
13
Maintenance / Service Engineering / Production / Manufacturing
182
14
Biotech / Pharmaceutical
11
15
IT - Hardware / Networking / System Admin
130
16
Site Egg. / Project Mgmt.
37
17
IT - OA / QC / Testing
78
18
R&D / Engineering Design
72
19
Sales / Marketing
366
20
IT - Software Development
823
21
Education / Teaching / Training
22
22
Telecom / ISP
52
23
IT - ERP / CRM
51
24
Automotive
4
25
Hospitality / Tourism / Airline / Travel
27
26
Hotels / Restaurant
19
27
Medical / Healthcare
12
28
Top Management
25

 

                                                Total

3048


Hemen Parekh