You are under attack.
Hindustan Times will now sell for 96 p per day !
Does that mean you too must lower your price ?
A price-war is a war that no one wins and everyone loses.
On other hand, the Economic Times ( dt. 10/06/05 ), claims to be winning the war, based on
From 2002 to 2005, its subscription has gone up by 27%.
May be ET offers “Great Content” to its readers.
( Kaun Banega Crorepati ? )
“ By the time the show goes on air on Aug 6, Star expected to rake in Rs. 100 crore from its main and associate sponsors and another Rs. 50 crores from regular ad-spots during the telecast ” ( Fin. Express / June 10, 2005 )
Why ? Because millions of unemployed would have nothing else to do – except watch the Big B – and improve STAR’s TRP.
Given an option, they would anyday, prefer to read,
Job Advt. Summary ( JAS )