3. MARKETING OBJECTIVES :
a) Implement proposed system B for
processing and expediting the filling of back orders at the rate of 10 per
month until 90% of back orders are filled. Reinstate system A when back –order
level is reached.
b) Increase sales revenues of a new
product 15% within 12 months by concentrating existing expense levels of
promotions in New England.
c) Increase merchandise turnover in store
from 4 to 6 within the current fiscal year.
d) Hold sales expense this coming
year to 5% of total sales while increasing sales manpower 10%.
e) Secure 100% distribution in
markets D, E, and F of district 3.
f) Convince three wholesalers to
introduce new merchandising under a prearranged monthly schedule.
g) Increase occupancy ratio in hotel
rooms from a yearly mean of 65 to 85% while maintaining rate structure.
h) Complete training program A for
all district representatives to assure readiness for distributing product Y at
the first of the year.
i) Reduce average handling time of
customer statements by 10%.
j) Complete painting of ten trucks
with new advertising campaign within 1 month.
k) Complete 75% follow-up calls of
new inquiries within 3 days of initial inquiry.
l) Reduce number of customer
complaints on commercial business from 22% to 10% of orders billed. Dollars of
settlement should not exceed 5% of total commercial billing.
m)Improve sales per employee to $
25000 during the next 5-Year profit plan.
n) Achieve percentages of sales to
consumer, industry and government from 20, 28, 52 to 30, 35, and 35
respectively.
o) Complete a strategy statement
within 3 months for giving two new segments of the market brand X image to be
introduced next session.
Hemen Parekh
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