Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do.
There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Tuesday, 7 July 1970

SAMPLE OBJECTIVE-3

3.  MARKETING OBJECTIVES :
a)  Implement proposed system B for processing and expediting the filling of back orders at the rate of 10 per month until 90% of back orders are filled. Reinstate system A when back –order level is reached.
b)  Increase sales revenues of a new product 15% within 12 months by concentrating existing expense levels of promotions in New England.
c)  Increase merchandise turnover in store from 4 to 6 within the current fiscal year.
d)  Hold sales expense this coming year to 5% of total sales while increasing sales manpower 10%.
e)  Secure 100% distribution in markets D, E, and F of district 3.
f)   Convince three wholesalers to introduce new merchandising under a prearranged monthly schedule.
g)  Increase occupancy ratio in hotel rooms from a yearly mean of 65 to 85% while maintaining rate structure.
h)  Complete training program A for all district representatives to assure readiness for distributing product Y at the first of the year.
i)   Reduce average handling time of customer statements by 10%.
j)   Complete painting of ten trucks with new advertising campaign within 1 month.
k)  Complete 75% follow-up calls of new inquiries within 3 days of initial inquiry.
l)   Reduce number of customer complaints on commercial business from 22% to 10% of orders billed. Dollars of settlement should not exceed 5% of total commercial billing.
m)Improve sales per employee to $ 25000 during the next 5-Year profit plan.
n)  Achieve percentages of sales to consumer, industry and government from 20, 28, 52 to 30, 35, and 35 respectively.

o)  Complete a strategy statement within 3 months for giving two new segments of the market brand X image to be introduced next session.

Hemen Parekh

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