3. MARKETING OBJECTIVES :
a) Implement proposed system B for processing and expediting the filling of back orders at the rate of 10 per month until 90% of back orders are filled. Reinstate system A when back –order level is reached.
b) Increase sales revenues of a new product 15% within 12 months by concentrating existing expense levels of promotions in New England.
c) Increase merchandise turnover in store from 4 to 6 within the current fiscal year.
d) Hold sales expense this coming year to 5% of total sales while increasing sales manpower 10%.
e) Secure 100% distribution in markets D, E, and F of district 3.
f) Convince three wholesalers to introduce new merchandising under a prearranged monthly schedule.
g) Increase occupancy ratio in hotel rooms from a yearly mean of 65 to 85% while maintaining rate structure.
h) Complete training program A for all district representatives to assure readiness for distributing product Y at the first of the year.
i) Reduce average handling time of customer statements by 10%.
j) Complete painting of ten trucks with new advertising campaign within 1 month.
k) Complete 75% follow-up calls of new inquiries within 3 days of initial inquiry.
l) Reduce number of customer complaints on commercial business from 22% to 10% of orders billed. Dollars of settlement should not exceed 5% of total commercial billing.
m)Improve sales per employee to $ 25000 during the next 5-Year profit plan.
n) Achieve percentages of sales to consumer, industry and government from 20, 28, 52 to 30, 35, and 35 respectively.
o) Complete a strategy statement within 3 months for giving two new segments of the market brand X image to be introduced next session.