MINDS   CAN’T   COPE !

Dear Friend In his book “The New Positioning”, author Jack Trout gives example of the typical Sunday edition of the New York Times, which ·        Runs into          1600 pages ·        Weighs 10 lbs ·        Carrier             10 million words ·        Takes               18 days to read ( @ 500 words / minute x 18 hours / day ). Compare this with a typical job-advt. In ASCENT ( Times of India ),  which could easily contain 150 to 750 words. Approx. 500 words per advt., on an average. Thank God,  ASCENT has only 16 pages, each carrying, on an average 10 job-advts – a total of, say, 160 job-advts. So, even at 500 world/minute, you would need 160 minutes ( = 3 hours ), to go thru all the advts. Carefully ! By the time you find those 3 hours, you would have next week’s ASCENT on your table ! But what you really “need to read” in a job-advt is ·        Employer Name------------------------------------     ( 2/3     words ) ·        Posting City-----------------------------------------    ( 1        word ) ·        Vacancy Title---------------------------------------     ( 2/3     words ) ·        Edu. Qualifications--------------------------------        ( 1/2     words ) ·        Age ( Max.) ----------------------------------------    ( 1        word ) ·        Exp. ( Min ------------------------------------------    ( 1        word )                                                                                                                                                                        Total  8/11       word   These 11 words are all that you need to make-up your mind whether this job interests you or not. After all, when you click “Apply Online”, it is merely expressing your interest to meet the recruitment manager concerned. At that stage there is no need to read 500 words. ( 2500/3000 characters ). When you register at World-Wide-Jobs You get a job-alert on your mobile which is just 160 characters ( 10/15 words). Just enough for your mind to cope with. Then to “apply online” just send form your mobile, an SMS JAM <Job code>on 646 Within seconds, we will email your resume to the job-advertiser. With regards Hemen Parekh