JAM FOLLOWS TOM

“ JAM Follows TOM ”

AIRTEL / HUTCH TV (TOM = TV ON MOBILE )	World-Wide-Jobs is  Job-Nirvana ! ( JAM )
Ø Never a “missed” program	Ø Never a “missed” job
Ø No need for a TV set	Ø No need for a PC
Ø No need for a Cable	Ø No need for Internet connection
Ø Handset available all the time	Ø Handset available all the time
Ø TV-on-Mobile ( TOM )	Ø Job-Alert – on – Mobile ( JAM )
Ø Aggregates content from 13 TV channels	Ø Aggregates job-advts from dozens of jobsites.
Ø Content News/Current Affairs/Business/Sports/Fashion/Travel/ Entertainment	Ø Content Job-Info ( News you can use )
Ø Handset -  EDGE enabled	Ø Handset – Plain/ Basic GSM OR CDMA
Ø See “While-On-The-Move” ( Car/Train )	Ø See “While-On-The-Move” ( Car/Train )
Ø Fixed Monthly Subscription of Rs. 99	Ø Anywhere, between Rs. 2 to 5 for “ Value SMS”.
Ø GIST/ESSENCE 4 hours of normal TV viewing condensed to 20 minutes of video-clips	Ø GIST/ESSENCE From thousands of job-advts, only 10 perfectly matched jobs delivered on mobile as SMS.
Ø Content edited and delivered in “digestible” form	Ø Content condensed to easily digestible 160 characters SMS – covering all salient info  needed by a jobseeker to decide, whether to apply or not.
Ø Service available in 11 states	Ø JAM can be delivered to the entire network of  any mobile service provider
Ø Need permission/agreement of TV channels	Ø No. permission/agreement needed to download job-advts from jobsites, since è Job-advts are “public domain” data. è Jobsites actually encourage free download and re-distribution of job-advts amongst a large no. of jobseekers ( Email A friend ) – which is in the interest of corporate job-advertisers
Ø TV content is constantly updated. You get the latest content	Ø Same with JAM – NO stale job-advts. Only job-advts posted on various jobsites during the last 24 hours, are aggregated and delivered as job-alerts.
Ø Hutch has set up a full-fledged studio to edit content from 13 channels round the clock, convert it into a format compatible for mobile handsets and then post on HutchWorld/OrangeWorld GPRS sites.	Ø Our Application Delivery Centre works round the clock to è Download job advts from dozens of jobsites è Convert to a unified structured database è Match jobs with a candidate’s job-preferences è Shortlist and deliver matched jobs on the networks of various mobile service providers è When any subscriber clicks “SEND” on any job-alert, deliver his resume ( as email ) to the concerned job-advertiser
Ø Interactivity/Freedom from Wires/Convenience	Ø Interactivity/Freedom from Wires/Convenience