12 Jan 2001
PROMOTING BIG TV
If we can succeed in promoting Job Alert Channel, then automatically
BigTV gets promoted.
Since Job Alert Channel is meant for jobseekers, we have to promote it
amongst jobseekers.
More than 3.5 million fresh graduates join the ranks of jobseekers ,
every year.
This is apart from some 42 million already registered with 939 State
Employment Exchanges.
And, as long as they can get an interview call, these unemployed
graduates are least bothered about Industry / Function / Designation/ Posting
City / Salary etc. For them, any job would do.
Their problem is :
They are faceless. Recruiters don’t know that they even exist.
And they don’t know, who are the employers and how to “ announce “ their
existence to these employers – employers who have no time to conduct “ Resume
Searches ‘ on umpteen job-portals.
Solution :
Apart from showing them ( max ) 50 job alerts on their BigTV Job Alert
Channel, we should enable them to blast their resumes to employers. We should
empower them to become “ proactive ‘ rather than waiting passively to be
discovered amongst millions of resumes in the databases of job-portals.
Recognizing this crying need of fresh graduates, most leading
job-portals have introduced ‘ Resume Blast “ service as shown below :
------------------------------------------------------------------
Service Provider To how many
? Package Cost(Rs) Cost/Recipient
(
Rs )
· Naukri
Indian Consultants.. ?..............1000/-………………………..?
Gulf Consultants
100………………550/-……………………..5.5
· Monster
Indian Consultants…1200…………….999/-……………………..0.83
Gulf Consultants……….200…………..1499/-…………………….7.50
Indian+Gulf…………….1400……………1999/-…………………….1.43
City-wise………………..100 ( ? )………
599/-…………………… 5.99
· Times jobs
Indian Consultants..1250……………2639/-…………………… 2.11
Gulf Consultants………100……………2243/-……………………22.43
Indian+Gulf……….. ..1350…………..3035/-……………………..2.25
· BigTV Job Alert
Channel Offerings ( My suggestion )
India
· Employers……..38,000…………….2000/-…………………5
paise
· Consultants………2,700………………500/-………………..18
paise
Overseas
· Consultants…….2,800………………..500/-…………………18
paise
Our website ( www.CustomizeResume.com ) can enable BigTV Job Alert Channel to offer
such “ Resume Blast “ service at “ cost/recipient “ rates which are a very
small fraction of what job-portals charge.
And of course, each such “blasted ‘resume will carry BigTV logo and
marketing message !
Next :
Let us convince every Reliance Webworld to prominently display a
signboard which reads:
RELIANCE EMPLOYMENT EXCHANGE
(Free Registration Inside)
Then , when millions walk-in, help them register on the “ Jobseeker
Registration “ Form on www.BigTV.co.in
And tell them about Job Alert Channel / Daily job alerts / ability to ‘
Apply “ directly from their mobiles and about Resume Blast packages.
Give each candidate, a print-copy of the ‘ Comparative Tabulation ‘
shown above.
Hemen Parekh