PROMOTING BIG TV

12 Jan 2001

PROMOTING BIG TV

If we can succeed in promoting Job Alert Channel, then automatically BigTV gets promoted.

Since Job Alert Channel is meant for jobseekers, we have to promote it amongst jobseekers.

More than 3.5 million fresh graduates join the ranks of jobseekers , every year.

This is apart from some 42 million already registered with 939 State Employment Exchanges.

And, as long as they can get an interview call, these unemployed graduates are least bothered about Industry / Function / Designation/ Posting City / Salary etc. For them, any job would do.

Their problem is :

They are faceless. Recruiters don’t know that they even exist.

And they don’t know, who are the employers and how to “ announce “ their existence to these employers – employers who have no time to conduct “ Resume Searches ‘ on umpteen job-portals.

Solution :

Apart from showing them ( max ) 50 job alerts on their BigTV Job Alert Channel, we should enable them to blast their resumes to employers. We should empower them to become “ proactive ‘ rather than waiting passively to be discovered amongst millions of resumes in the databases of job-portals.

Recognizing this crying need of fresh graduates, most leading job-portals have introduced ‘ Resume Blast “ service as shown below :

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Service Provider   To how many ?   Package Cost(Rs)  Cost/Recipient

                                                                ( Rs )

·     Naukri

Indian Consultants..  ?..............1000/-………………………..?

Gulf Consultants       100………………550/-……………………..5.5

·     Monster

Indian Consultants…1200…………….999/-……………………..0.83

Gulf Consultants……….200…………..1499/-…………………….7.50

Indian+Gulf…………….1400……………1999/-…………………….1.43

City-wise………………..100 ( ? )………  599/-…………………… 5.99

·     Times jobs

Indian Consultants..1250……………2639/-…………………… 2.11

Gulf Consultants………100……………2243/-……………………22.43

Indian+Gulf……….. ..1350…………..3035/-……………………..2.25

·     BigTV Job Alert Channel Offerings ( My suggestion )

  

India

·     Employers……..38,000…………….2000/-…………………5 paise

·     Consultants………2,700………………500/-………………..18 paise

Overseas

·     Consultants…….2,800………………..500/-…………………18 paise

                   

Our website ( www.CustomizeResume.com  ) can enable BigTV Job Alert Channel to offer such “ Resume Blast “ service at “ cost/recipient “ rates which are a very small fraction of what job-portals charge.

And of course, each such “blasted ‘resume will carry BigTV logo and marketing message !

Next :

Let us convince every Reliance Webworld to prominently display a signboard which reads:

RELIANCE  EMPLOYMENT  EXCHANGE

(Free  Registration  Inside)

Then , when millions walk-in, help them register on the “ Jobseeker Registration “ Form on www.BigTV.co.in

And tell them about Job Alert Channel / Daily job alerts / ability to ‘ Apply “ directly from their mobiles and about Resume Blast packages.

Give each candidate, a print-copy of the ‘ Comparative Tabulation ‘ shown above.

Hemen  Parekh