YOUR COMPETITIVE ADVANTAGE

(Over Times of India)

Dear Editor - Broadcaster - Publisher:

Times of India has its own job-portal

Timesjobs.Com

So, it offers “free-posting” of its print-media job-advts on the job portal.

And vice-versa

See enclosed cutting ( dt. June 12, 2005 )

A jobseeker reading  this “summary” (?), would need,

·     PC+ Internet Connection ( + one hour of search)

·     5 steps on timesjobs.com before he can “apply online” ( only 3 steps listed ).

Then again, in many cases, this “summary” does not mention

·     Name of Advertising/Employer Company

·     City of Posting

Without this crucial info, no jobseeker would even want to log into timesjobs.com to find out, whether a job is interesting or not !

Now compare this, with JAS ( Job Advt. Summary ) sample enclosed. It contains all the essential information that a jobseeker needs to,

·     Make up his mind               ( interested or not )

·     Apply                 ( email ID of advertiser )

Incidentally, Times Of India will not print/publish jobs posted on Monster/ Naukri/ JobsAhead etc. But the employed want to see all jobs – posted everywhere.

It is quit clear.

Your “Competitive Advantage” is

Job Advt. Summary (JAS)

You don’t need your own job-portal. Treat World-Wide-Jobs as your own. ! 

Hemen Parekh