Dear Friend,
In his book
“The New Positioning”, author Jack Trout gives example of the typical Sunday
edition of the New York Times, which
- Runs into 1600 pages
- Weighs 10
lbs
- Carrier 10 million words
- Takes 18
days to read ( @ 500 words / minute x 18 hours / day ).
Compare this
with a typical job-advt. In ASCENT ( Times of India ), which could easily contain 150 to 750 words.
Approx. 500 words per advt., on an average.
Thank
God, ASCENT has only 16 pages, each
carrying, on an average 10 job-advts – a total of, say, 160 job-advts.
So, even at
500 world/minute, you would need 160 minutes (= 3 hours), to go thru all the
advts. Carefully!
By the time
you find those 3 hours, you would have next week’s ASCENT on your table !
But what you
really “need to read” in a job-advt is
·
Employer
Name---------------------------------( 2/3 words
)
·
Posting
City----------------------------------- --( 1 word )
·
Vacancy
Title------------------------------------( 2/3 words )
·
Edu.
Qualifications-----------------------------( 1/2 words )
·
Age ( Max.)
--------------------------------------( 1 word
)
·
Exp. ( Min
---------------------------------------( 1 word
)
Total 8/11
word
 |
These 11
words are all that you need to make-up your mind whether this job interests you
or not.
After all,
when you click “Apply Online”, it is merely expressing your interest to meet
the recruitment manager concerned. At that stage there is no need to read 500
words.
( 2500/3000
characters ).
When you
register at
WORLD- WIDE- JOB
You get a
job-alert on your mobile which is just 160 characters ( 10/15 words). Just
enough for your mind to cope with. Then to “apply online” just send form your
mobile, an SMS
JAM <Job
code> on 8484
Within
seconds, we will email your resume to the job-advertiser.
With regards
Hemen Parekh
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